AS WE BEGAN THE 2010 GARDEN SEASON, OUR THIRD, A Way to Garden encountered the challenge so many blogs-verging-on-website-scale do: how to make navigation easier and bubble up all the great archived material? A tour of the enhancements made then…but first, who “we” are, and what we do here:
Me and My Mission
“We” are Margaret Roach—or at least I am—and I have been writing about gardening for 20-plus years, first as garden editor at Newsday (one of the country’s largest dailies) and then for Martha Stewart, where I was the first garden editor of “Living” and later editorial director of the magazines, books and internet. I am now also the author of “And I Shall Have Some Peace There,” a memoir about dropping out of my old life for a very different one.
I retired the last day of 2007 (at a very young age, thank you) to my 2.3-acre garden in the Hudson Valley of New York, bordering on the Berkshires of Massachusetts. I walked away from my fancy job to explore personal creativity again—something executives don’t get to do much. A Way to Garden was my first practice session toward that end, and it stuck, thanks to kudos from The New York Times and to readers who seemed to appreciate my take on the topic, which is simply this:
horticultural how-to and “woo-woo.”
More on that, and me, on the About page.
“Our” Advertising Policy
There are no ads here, except ones (left) for other things I am creating from my kitchen table, like a how-to book on memoir-writing by my sister, Marion, that I packaged and published in April 2010 through Margaret Roach Inc. (then sold to a major publisher!), and another “ad” for The Sister Project, where she and I blog together.
And Now, the Tour….
To move the latest stories front-and-center, the header, or logo, is slimmer than it was before designer Kenneth B. Smith and the programmers of WebDevStudios helped me revise it, using Brian Gardner’s hot new Genesis framework for WordPress. (Besides botanical Latin, I also talk some geek. You’ll get used to the fusion.)
Take a minute to familiarize yourself with the “action items” that are placed up top, above and in the header. For example:
ABOVE THE LOGO, left to right:
ABOUT will take you to the About page. (Sneaky, huh?)
TOPICS will show you—at a glance, in thumbnail-sized photos and links—what subjects “we” cover.
SEARCH is what you think it is.
NEWSLETTER SIGNUP will take your email address, subscribing you to the newsletter I do weekly or so. More about that, and samples, here.
THE SOCIAL MEDIA ICONS at top right (in turn) allow you to:
- follow @margaretroach on Twitter
- visit or join our Facebook page
- subscribe to the RSS news feed (updates sent to your feed reader whenever I post)
- contact me (at awaytogarden [at] gmail [dot] com)
THE HEADER (LOGO AREA) ITSELF also includes four “buttons” at the top right:
- The popular monthly Garden Chores column, gathered in one easily browsed space.
- Forum (a community of readers, with Q&A’s and other sharing; go join and participate).
- My “Best-of” page, gathering my top-50 all-time posts, based on what readers clicked most.
- Garden humor: the doodles of beloved Andre Jordan, appearing weekly since October 2008.
THE FAR-LEFT NARROW COLUMN
In an age of giant, flashing dropdown menus and navigational tabs on websites—things that remind me more of a shopping site than the sanctuary of a garden—I decided to go low-tech. Hope that’s OK.
To that end: Exhibit A. The left-hand navigational column (Topics) is as familiar as the Table of Contents of a favorite garden book, no? Tada!
The intention is to tell you what topics I cover, and let you dig in. Get acquainted with this index, and you will find the site easier to use. Note that “Jack the Demon Cat” got his own cat(egory). (Get it? )
I added a section called “most popular” into which I will continue to place posts that either my stats meters or your comments tell me you like. Sometimes I may sneak one in that’s simply most popular with me. Tough noogies; it’s my garden. But this “most popular” section is a good place to start if you’re new.
I added one called “for beginners,” into which I have placed stories I think everyone starting out will need for inspiration. However, be aware that I don’t think garden beginners should only grow impatiens and forsythia. It takes the same work to dig a hole for a really good plant as for the commonplace and overused.
I’ve added “shade gardening” and “container gardening” and I’ve broken out groundcovers into their own bucket, and so on.…go root around awhile.
Exhibit B: Rather than a boring long list, the results will usually be displayed so that you can navigate visually among all the trees and shrubs, for instance, or annuals and perennials. (Or doodles by Andre, example below.)
Still can’t find it by browsing the results that way? Remember that the Search (way up top, above the logo) is always there to help.
THE SECOND NARROW COLUMN
Here’s where you can quickly get to some other features, “Useful Stuff” like my gardening FAQs, all my Slideshows (also reached by clicking the green link below the mini-slideshow in the far-right column), our “press clips” of stories about the blog, etc.
Below that, I showcase little teasers about some of the juiciest things on the site, and graphic links to my podcast and such. Have a read…maybe something appeals?
THE WIDE COLUMN IN THE MIDDLE
This one’s easy: It’s the latest blog post up top, and consecutively older ones below. At the bottom of the page, you can click to older and older posts (“older posts”). Generally, the front page will show off at least the last week of entries without any clicking.
Comments are welcome on any post, anytime. Longtime readers will tell you that I try to be responsive, and I always personally welcome first-time commenters to the fold. A lot of questions get asked and answered in the comments (or you can go to the Forums).
THE FAR-RIGHT TINTED COLUMN
A mini-slideshow of some favorite images (I take them all myself, except for ones of me, of course), and a link to all my slideshows.
A short version of my “About” page is under “Who’s Gardening Here?”
The monthly Garden Chores will also appear in this column (I post them on the blog, too, and you can find all of them under “Chores by Month” among the Topics (left-hand column).
THE FAT FOOTER
Yes, that’s what the area at the bottom of the page with the photo of me in it is called on blogs (I actually have rather skinny feet). You will also find my recent Twitter “Tweets” here and links to the “social network” sites and my other blogs.
The Disclaimer
Remember that “we” do not have a staff and that “we” are all volunteers, all one of us. Remember that “we” truly, madly, deeply appreciate every interaction with you, even if “we” miss some now and again during traffic onslaughts. Remind me gently in a comment, or if I still miss the point, click that email button way up at the top right to contact me. But use it gingerly; remember that “we” is just “me.”
I WAS BLESSED TO visit many of the nation’s finest homemade gardens for 15 years for ‘Martha Stewart Living,’ first as garden editor and then as editorial director. The places we published included my rural New York State home. Want to know more 
